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7 Ways to Get to the Top of the del.icio.us Popular Pages
I’ve been watching the del.icio.us Popular Page quite closely lately. I’m fascinated by the list for many reasons - for one it’s a great source of content ideas and links, secondly it helps keep a finger on the pulse of what people are into at any given time and thirdly it’s a highly trafficked page that has the potential to send out large quantities of traffic very quickly and is increasingly being targeted (along with other social bookmarking pages) by bloggers who are doing quite well from the traffic it sends them (in fact I know of three bloggers who credit del.icio.us and digg.com as kick starting (and feeding in an ongoing way) their blogging careers. I know last time I hit the top of the list I had an extra 8000 visitors that day directly from it and the links from others who saw it there.
While I haven’t done an in depth study into del.icio.us - it is interesting to note the type of links that consistently get to the top of the del.icio.us popular page. Here are seven of the characteristics that are often present in these popular links (often more than one of the following apply in each instance) which could improve the chances of getting into the mix as a popular link:
- Number your List - It’s not just any old list that gets popular but quite often lists that have a number in the title. I’m not quite sure what it is about numbers that capture the attention of del.icio.us users - but they do. I can’t remember the last time when there wasn’t a title in the popular list like ‘10 rules for…’, ‘5 ways to…’ , ‘6 trends that…’, ‘50 tips on….’. There is obviously something about quantifying a list that readers respond to. How many points is ideal? The jury is still out on this one. As I look at the current popular page I see a list of 50, numerous lists of 10 and a list of 3.
- Write a ‘How to…’ - Another type of link that is often popular is the ‘how to’ post. Walk your readers through a process that teaches them how to achieve a goal they might have and they’re more likely to want to bookmark it. Again as I scan the current list I see a number of titles that indicate that the links will teach or guide readers through a particular issue. Often the titles use the actual words ‘how to…’ in them. Others use ‘Guide to’, ‘Tips to…’ or ‘Tutorials’ etc. On the flip side of the ‘how to’ I also regularly see ‘how not to’ type articles or articles that talk about ‘common mistakes’ that people make.
- Make Big Promises and Claims - It’s interesting that the del.icio.us popular page relies totally upon the title of the link to get people to click on it (ie there are no descriptions to draw readers to visit - just the title). As a result the way titles are constructed has a lot to do with converting the link into visitors. One strategy that some successful del.icio.us links use is to make a big promise or grand statement. A recent post on ProBlogger that did this that got into the popular list was Three simple actions that doubled my website traffic in 30 days. While it’s not a promise - it’s a title that certainly got some attention (well worded Adrian). Of course a good title isn’t enough, unless you have something worth reading you’ll not get the necessary bookmarks to create the social bookmarking wave to surf to the top.
- Get Technological - The vast majority of links in the popular list as I write this post have some sort of technological bent. It features links about SOAP, Powerpoint, video games, AJAX, CSS, Blogging, Top Websites, Linux, Microsoft, Cell Phones etc. Obviously del.icio.us users are tech savy folk - so to get their attention you’ll want to tickle their tech bone.
- Inspire - I notice here at ProBlogger that sometimes my most helpful ‘how to’/techie posts are not the only ones to get attention from readers - in fact probably the most linked to and bookmarked posts at ProBlogger fit more into the inspirational/motivational category rather than an educational one. People like to be inspired and touched on an emotional level.
- Use Humor - Of course it’s not only techie or inspirational posts that get to the top of the del.icio.us heap. Sometimes it’s links that go for the funny bone that are also popular. Ten Simple Rules for Dating My Daughters was a link that caught my eye a few days back for this reason - it got close to the top of the popular page. Of course if you can use humor in the form of a numbered list on a techie, inspirational topic and make a big claim at the same time you’re set!
I’m sure there are plenty of other characteristics of del.icio.us links that make it to the popular page - interested to hear what others think.
Seven Offline Tips for Increasing Blogs Traffic
Most bloggers concentrate on online methods for building their blog traffic. There are also a number of effective offline methods worth exploring for increasing the number of readers.
Suggested offline methods can range from simple and practical, like mentioning your blog on your business card, to outrageous and impractical for most, such as hiring a skywriter or advertising on the side of a blimp. I’ll admit it — I’ve always wanted my own blimp!
Here are some simple and practical methods that my clients and I have had success with. Some are bound to be applicable and simple to implement for you.
1. Business Cards
Most business cards list the organization’s Web site. Listing your business blog on your business card as well is very respectable. Listing your blog on your business card can help it stand out instead of being filed with all the others — never to be seen again, and can start conversations with clients and prospects. When exchanging business cards, many people report questions such as ‘what do you blog on?’ and ‘how long have you been blogging?’ and others.
I’ll admit I don’t mention either Blogging for Business or The Ted Rap on my business card. Why? I seem to have a multi-year supply of “old” cards. If I were starting again however, I probably would print new cards and I obviously will eventually. I think I would have built readership for The Ted Rap faster if it had been displayed on my business card.
2. Letterhead
Just as your business card can mention your blog, so can your letterhead.
I just received correspondence from someone I’ve recently started doing business with. Their letterhead listed a blog, and I immediately went to check it out. I’m certainly not the only one that does this!
3. Stickers
I have stickers that say ‘TheTedRap.com’ and ‘TheTedRap.com, Ted Demopoulos on Technology and Business.’ I like to stick them on routine correspondence with clients as well as prospective clients. Stickers are cheap and get a lot of attention. I stick them all over.
4. Press Releases
Press releases normally mention the company’s Web site. A company’s press release template can be modified mention a blog as well.
A press release can also be issued to specifically publicize a blog, especially if the blog is a useful resource. A press release heralding Joe Blow’s view of the universe and what he has for lunch would be silly, however a press release describing a blog that offers benefits to its readers is not. For example, I’ll probably issue a press release for bloggingforbusinessbook.com
This press release is driving about 100 people a day to SantaBlog.org once the press actually picks it up (I’ve been interviewed by a couple of reporters so far) it should generate even more traffic.
You can send press releases for free from prweb.com. although I typically pay US$30 or US$80 for their enhanced services. Plenty of resources on how to write press releases on the web - it’s not hard.
5. Presentations
All my presentation slides and handouts list my blog and website on every page in small text near the copyright statement. These often serve double duty as well: they publicize my blog to presentation attendees and afterwards I usually place the presentation on my Web site for free download to anyone interested.
6. Voice mail messages
Some people have reported some success mentioning their blog on their voice mail message. For example, ‘Hi, this is Joe Blow at XYZ Corp. Unfortunately I’m unable to answer the phone at this time, so please leave a message. Also visit my blog at “XYZcorp.com/JoeSpeaks.’
I don’t do this because my name is so long that just saying “Ted Demopoulos at Demopoulos Associates” takes a long time and I personally hate long voice mail greeting.
7. Advertisements
Although some people and organizations have explicitly advertised their blogs, it is more common to add a blog URL to an existing advertising campaign.
Most people’s reaction when they find that you have a blog is not to immediately drop everything and go read it. By gently reminding them over and over, through both online and offline methods, they are more likely to eventually go look at your blog.
And if your blog has good content and offers them value, they are more likely to return and become regular readers.
13 Tips on asking other Bloggers for Links
Robert writes a blog tip on how to ask him for a link in his post - A PR tip, don’t beg for links:
‘Never beg a blogger for links. Say, instead, “here’s something you might find interesting.”’
Here’s a few other tips when you’re emailing other bloggers with links. I’m speaking here both as someone who occasionally lets others know about posts I’ve written but also as someone who gets my fair share of emails:
- Check to see if they’ve already written about it - This is a pretty important one. If you’re letting them know of a breaking story that they have already posted about it’s not a good look - at least scan their front page before shooting them the email.
- Don’t be offended if they don’t reply or use your link - some bloggers (like Robert) get heaps of ‘check out this link’ emails every day. They can’t possibly link to every one or acknowledge everyone with a reply.
- Make sure your link is relevant and useful - Be selective in which posts you promote in this way. Only send relevant stories out to bloggers who have a specific interest in that particular niche.
- Be Selective in which posts you promote - as interesting as YOU might find every post that you write - consider that every post on a blog is not going to have wide appeal. Carefully select the cream of the crop to promote in this way or you might just develop a reputation for being a bit of a spammer. Perhaps there is something in the story of ‘the Boy who cried Wolf’ to be learned…..we could rewrite it as ‘The Blogger who Cried ‘Great Link!’
- Personalize it - In an age when you can notify thousands of people of something with the click of a mouse it’s amazing what using a person’s name can achieve. Show the blogger that you’ve taken the effort to send them and them alone an email by mentioning their blog, name etc and you up your chances of it being read and responded to. If you’re sending notifications to more than one person be especially careful that you don’t send an email out with someone else’s name on it!
- Remember that you might not be the only person giving them the tip - I quite often get the same story from multiple people (I guess when you get a reputation in a niche you are often the first place people will turn to when a relevant story breaks). While I like to credit sources of information - sometimes it is hard when you could link to 10 people or when you found it yourself first.
- Introduce yourself - Consider a brief introduction (and I mean brief - see below). Blogging is about relationship - people like to link to people they know, respect and have relationship with. A quick introduction of who you are and what your blog is can begin to build relationship. Of course if you are sure they know you already - you might want to skip this one - although if they are a big blogger don’t assume they know you because you’ve had contact with them before - it’s easy to forget. You might want to include a signature in your post with your details to help overcome this.
- Keep it brief - Most people are busy and don’t have time to wade through long emails with convoluted explanations or introductions. Attempt to keep it short and to the point.
- Keep it informative - An email that says ‘check out this link’ doesn’t give me any reason to check it out. But if you tell me the topic you might just peak my interest. Again - be brief - but give the main point in a few words of what the story is.
- Give something away - This might not be appropriate to every post you write. But one thing I often do when notifying someone of a post is to offer them free use of the picture that I have on my post. This is particularly relevant for when I’m notifying someone of a post I’ve written on one of my product blogs. Of course the picture has to be yours to give away (or copyright free) but if you help them make their post be as comprehensive as possible without them having to do a whole heap of work you might just get the result you’re after.
- Be Generous with your own links - While I don’t generally consider whether the person chasing a link has linked to me - I suppose in the back of one’s mind must be the memory of a past relationship with the person. If you’ve linked up to them previously you might have made an impression.
- Original content is best - If you’re asking for a link to your own story you’ll have a better chance of a link up if it is original content. If you’re just linking to someone else you’re less likely to get linked to. If it’s a story that you’re linking to make sure you add your own comments or take on the story - make it your own in a sense.
- Learn from your experiences - As you do this more and more you’ll learn a few things. Firstly you’ll learn who responds well to being notified and who doesn’t. Secondly you’ll learn about what types of links people respond to and what types they ignore. Learn from this and let your future practicing of it be impacted by it. If someone never responds or links up - maybe it’s worth not emailing them any more - you might just be annoying them. If they ask you to stop sending them links - respect their request. If you notice that a certain type of link gets lots of links - consider writing more of these and letting people know about them etc.
I’m sure there are other tips that readers here would give. Feel free to add your own tips on how to ask for links from other bloggers in comments below.
19 (More) Tips for Finding Readers on blog
1. It takes time - It may not be what you want to hear, but it unless you’re a genius, extremely lucky or have an amazing new idea, it takes time to build a readership. So settle in for the long haul and muscle up some patience. 2. Content Content Content - I’ve said this over and over again so will keep it brief but unless you have ‘good’ content you’re unlike to build a readership. What is good content - start by thinking about it in terms of usefulness and uniqueness and I think you’ll be on the right track. Other words that come to mind when it comes to good content might be ‘fresh’, ‘variety’, ‘up to date’ and ‘well written’.
3. Link to others - Perhaps one of the central features of blogging is that they are linked. The intricate web of links and relationships was one of the first things that attracted me to blogging and it’s part of the reason it’s got real viral properties that allow ideas to spread so quickly. Participate in the linking to other blogs and you’ll find that many benefits come. For a start you’ll be participating in the conversation, you’ll be getting the attention of others and your readers will appreciate that you’re interested in helping them find the best content out there.
Of course you don’t want to be linking randomly to everyone and anyone - be selective and link to quality content that is relevant to your niche topic. As you engage in linking you’ll find that others will link back (assuming you have something worthwhile to say yourself) and you’ll find the traffic begins to flow - both from their sites and as a result of your increased search engine ranking.
4. Get Links from other Bloggers - I can hear the comments already - ‘Easier said than done Darren!’ This is true - but if you’re smart, genuine, helpful and polite there are ways of increasing the chances of getting links from others.
5. Participate in other people’s conversations - I suspect that a number of my first regular blog readers first came to my blog because I left a comment on theirs. It was not a strategy I thought about - I just found myself quite addicted to reading others blogs and giving feedback. When you leave a comment leave your own blog address. Often people like to know who is reading their blog and will come visiting you. Don’t comment just for the sake of it. If someone leaves me a ‘hi’ comment or is obviously spamming my blog I won’t visit them and delete the comment. Make genuine comments on posts that connect with you. You might make a good friend in the process and in the long run will find the flow on effect of this is more interest in you and your own blog.
6. Interact with Readers - When a reader reaches out to you with a comment, email or link from their blog - interact with them. For starters it’s good manners and secondly it’s a good way to increase the chances that they’ll come back again. I get a lot of people telling me that they don’t have enough readers to their blog - while I can related to this frustration I generally encourage them to see what they’ve got as a good starting place. Interact with those who do come to your blog and make it the best experience you can for them and you’ll find that they spread the word for you.
7. Update frequently - With the advent of news aggregators people can be notified of your new post in real time. I noticed that when I publish a new post that my stats nearly always go up slightly just afterwards as those readers with aggregators log in to have a quick look at my latest musings. This works a lot better on some blogs than others (some topics seem to attract more RSS subscribers than others do). Another side benefit of frequent posting is that search engines like it and many believe that the more you post the more often SE’s will send their spiders out to index your blog. Similarly - the more you post the more you’ll get indexed by blog engines like technorati (and numerous others). Of course I’m not encouraging massive amounts of meaningless content - keep it of a high quality.
8. Add a signature to your outgoing email - This is an oldie but a goodie. Many bloggers do this. Simply add the domain name to your outgoing email. Most email programs will allow you to do this automatically via a signature option. However be careful with automatic signatures if you don’t want your blog to be read by everyone that you email.
9. Promote your RSS Feed - Most blog platforms come with a RSS feeds built in but there are ways of increasing your subscriber list. The most obvious of these is to put it in the sight of your readers by putting your RSS button in a more prominent position. There are a variety of different buttons available that you can make available to readers to help them to subscribe to your blog via their news aggregators with one click that might also be worth investigating. Also, if your topic is not one which many readers seem to use RSS in, you might need to do some education on the topic of RSS feeds. Write a post on how to follow your blog via RSS and you might find more do.
10. List your site on Portals, Blog Indexes, Directories and Search Engines - There are MANY places that you can list your blog to help it get more attention. In fact there are too many and you could probably spend all your time submitting your blog to them all. I’d recommend that you don’t become obsessed by this and work on other factors in this list first and then in your spare time add your blog to some of these types of things as you go. Making sure you get listed on some of the bigger sites like Technorati should probably be a priority (here’s how for Technorati) - but don’t make this the first thing you do. In terms of getting into search engines - you can submit yourself (most have ways of doing this) but most people believe that the best and quickest way to get indexed these days is to get a link from another site that is already indexed.
11. Search Engine Optimization - While some bloggers don’t think much of SEO I think it is well worth knowing some basic SEO principles and keeping them in the back of your mind as you blog. After all SE’s are the place that most people go to when they are searching for information on a topic. Don’t become obsessed by SEO, but don’t ignore it either.
12. Participate in others Blogger’s Projects - From time to time other bloggers will invite your participation in a blog project of theirs. Put your hand up, volunteer some time and contribute in some way. Don’t just do it to get a link on their site, but take the opportunity to build a relationship with them and their readers. Not only will you make a friend, but over time you build some credibility as a blogger who is not just thinking about themselves. On the flip side start your own blogging project. Some of the more popular things to get involved with these days are Blog Carnivals.
13. Participate in other web forums - Blogging is not the only vibrant online activity at the moment. I visit a number of other discussion forums and e-zines that explore similar ideas/hobbies/interests to me and my blogs. I’ve found an increasing amount of traffic to my blog is coming as a result of my contributions to these forums as many of them allow you to add your link as a signature to your posts. Don’t spam these forums - but be a genuine contributer that adds useful comments and you’ll find people are drawn to your other projects.
14. Explore other formats of communication - Another of the more effective things that I’ve done over the past year in my blogging is worth hard on email newsletters for a few of my blogs. I don’t do it with all of them (mainly due to the time it takes) but here at ProBlogger I’ve grown a list of over 1600 email subscribers who I send weekly information to. These newsletters both are about keeping people in touch with what happened on the blog each week as well as giving extra tips and information to build a sense of community and ownership of the site. Other bloggers use forums similarly.
15. Offline Techniques - Blog Promotion need not only happen online. Consider how you might promote it offline and you could just bring in some new readers also. Such techniques can include putting your URL on business cards, letterhead, using press releases and other assorted methods. Read more on this here.
16. Make it viral - One of the things about infectious diseases that makes them so deadly is that they are very easy to pass on from one person to another. There are a number of things you might want to consider doing to help with this. For instance a lot of bloggers these days are adding links on their posts that allow readers to bookmark the post in social bookmarking sites like del.icio.us and digg. Other bloggers have features that allow bloggers to ‘email a friend’ about a particular post. Others (like ProBlogger) allow readers to subscribe to comment threads via email. All of these types of plugins allow your readers to do the work for you in either spreading the word about your site or making it more sticky. Speaking of social bookmarking - there are also ways of writing content that tend to be picked up more in this scene that you might like to explore if that’s a source of traffic that you’re interested in.
17. Advertise - I’ve written a lot over the past year about running advertising on blogs as a form of income - but on the flip side of many advertising platforms that you can run as a publisher are the opportunities to actually advertise your blog in the attempt to find new readers. In the last few months I’ve dabbled a little in this side of things, mainly using AdWords (the advertiser side of AdSense) but also advertising on a few sites using BlogAds. I’ve actually been learning about AdWords using Perry Marshall’s e-book (aff) on the topic and am finding it quite helpful if you’re looking to a good introduction to using it (he has a free 5 day taster too). Of course you’ll need to weigh up the cost of advertising vs the benefits that you think it’ll bring - but I know of quite a few bloggers who run an AdWords campaign in the first month of a new blog to give it a kick start and swear by the method.
18. Link baiting - This is one of the terms that has become quite common among bloggers over the last year. In essence ‘link bait’ is some sort of comment that will attract links to it and in many ways is no different than paragraph 2 above - write good content and people will link up. Of course there are many tactics that many bloggers use to link bait - I’ve explored a few of these here.
19. Take all advice with a grain of salt - Be yourself and have fun! - The web is full of advice like the above - what I’m saying isn’t rocket science. There are no rules of blogging and it seems everyone’s experience of growing a blog (or not growing one) is different.
I’m sure there are a lot of blogs out there that ignore all or most of the above advice that have a bunch of regular readers and healthy hits. So relax, be yourself and have fun with it. Experiment with new tools, styles of design and writing.
My suspicion is that bloggers who obviously enjoy the blogging process and who are themselves are the type of bloggers that people are drawn to. Bloggers that are uptight and who complain constantly about how their blog isn’t achieving what they want it to achieve probably do quite the opposite and turn people away. Traffic is a good thing for a blog but it’s not the ultimate measure of a good blog in my books. Write it for yourself and have some fun and a lot of the rest will end up looking after itself.
Finding Readers for Your Blog (Part 4)
This is the final post of the ‘Finding Readers’ mini series. Also read Parts 1 - 2 and 3 of this series.
12. Blog Search Engines and Indexes - Get yourself registered on sites like Technorati. These sites have features that allow people to search for blog entries via topic and keywords. They also list the most popular recent topics and each have other interesting features which can enhance your blogging experience.
13. Get Involved in others Blog Projects - From time to time other bloggers will invite your participation in a blog project of theirs. Put your hand up, volunteer some time and contribute in some way. Don’t just do it to get a link on their site, but take the opportunity to build a relationship with them and their readers. Not only will you make a friend, but over time you build some credibility as a blogger who is not just thinking about themselves.
14. Get involved in other web forums - Blogging is not the only vibrant online activity at the moment. I visit a number of other discussion forums and e-zines that explore similar ideas/hobbies/interests to me and my blog. I’ve found an increasing amount of traffic to my blog is coming as a result of my contributions to these forums as many of them allow you to add your link as a signature to your posts. For example my recent influx of readers on my Australian Idol post came after I left a comment on the Aussie Idol Discussion Forum. Once again - don’t troll these forums - genuinely interact with them.
15. Take all advice with a grain of salt - Be yourself and have fun! - The web is full of advice like the above - what I’m saying isn’t rocket science. There are no rules of blogging, just people’s experiences. I’m sure there are a lot of blogs out there that ignore all or most of the above advice that have a bunch of regular readers and healthy hits. So relax, be yourself and have fun with it. Experiment with new tools, styles of design and writing.
Once again - hits are not everything. For me blogging is about developing quality relationships and networks, mutual learning and bouncing around ideas with others doing similar things to me. Growing a readership can help achieve these goals, but hits in and of themselves are somewhat meaningless. So don’t be obsessed by them and enjoy blogging for what it is. Have fun.
Finding Readers for Your Blog (Part 3)
9. Web Rings - A web ring is a group of blogs with a common interest that refer traffic to one another. There are many of these dedicated to blogging on a variety of topics. They don’t bring heaps of hits, but I have found a few great blogs by being a part of such rings. Rings generally involve adding some code too your blog template, but once this is done its not something you have to do anything for to upkeep.
There are literally thousands of webrings you can be a part of, take a look at WebRing to find one that suits your blog - or if you can’t find one start your own. As per usual, moderation is the key, if you join too many you might clutter your page with them.
11. List your site on Portals - There are a growing number of sites which exclusively list blogs. If you want people to find you its worth submitting your blog to be listed on them. Some focus on specific topics while others list blogs on a wide variety of topics (like Eaton Web and Globe of Blogs). Other portals like BlogShares and Blog Street also list a lot of blogs in different ways which might increase your blogs profile.
Also read Parts 1 - 2 and 4 of this series. As per usual please feel free to add your tips, experiences, helpful links and suggestions to comments.
Finding Readers for Your Blog (Part 2)
6. Update frequently - With the advent of news aggregators people can be notified of your new post in real time. I noticed that when I publish a new post that my stats nearly always go up slightly just afterwards as those readers with aggregators log in to have a quick look at my latest musings. Of course this only works if you have an RSS feed (get one!) and have readers who use aggregators. Update regularly and give your readers a reason to come back regularly. You’ll also find that the Search Engine bots will come visiting more often if your site is constantly changing.
Also related to this is the hits that come when you ping sites like weblogs.com or technorati. These sites keep track of changes on websites - the more you update the more you will ping them (if your blogging tool enables pinging) and the more they will take notice of you and include you in their lists.
7. Search engines - The longer your blog is active and the more you post the higher the chance of a search engine like Google or Yahoo referring visitors to your site. There are a lot of theories of how to boost your ranking on search engines floating around the web but an obvious starting place is to submit your blog’s domain to them so that they’ll start listing you.
Getting listed - There are a lot of services out there that will do it for you (for a fee) - but there are also some free services (which claim to submit your site to a smaller amount of search engines). I can’t guarantee them but its worth a go. For example - Submit Express. I’ve used a number of these services and they seem to have worked quite well as I’m listed on all the major search engines.
You can also go directly to many search engines and register for a free listing - for example here is Google’s submission page. Most other SE’s have them also.
8. Add a signature to your outgoing email - Many bloggers do this. Simply add the domain name to your outgoing email. Most email programs will allow you to do this automatically. However be careful with automatic signatures if you don’t want your blog to be read by everyone that you email.
Also read Parts 1 - 3 and 4 of this series.
Finding Readers for Your Blog (Part 1)
A number of new bloggers have recently asked me how to get people to visit their blog. Let me say up front that ‘getting hits’ isn’t everything - there are other reasons to blog than simply to have your thoughts read - for some its more about the process of writing and what is learned along the way, for others its about writing for their family and friends. I guess it comes down to priorities.
Having said that - most bloggers deep down must have some desire to have people read what they write - if not why not just keep a private diary on your computer?
There are no hard and fast rules that will guarantee you hoards of readers. However, the following are some ideas that spring to mind that might help you connect with potential readers. (this the first of three parts on this topic).
1. It takes time - It may not be what you want to hear, but it unless you’re a genius, extremely lucky or have an amazing new idea, it takes time to build a readership. So settle in for the long haul and muscle up some patience.
2. Quality Content and Good Design - There are millions of blogs out there for your readers to choose from - give them something a little unique and worthwhile to come and read. Original material tends to get more attention than links to news or other blogs (unless you’re one of the few metablogs that get attention).
Also try to keep your content up to date and topical. Think ahead so that you are blogging about upcoming events a week or so in advance - this gives search engines a chance to find your page before the day when everyone is searching for info on it. For example I posted a post on Matrix Revolutions almost two weeks ago - today (release day for the movie) over half of my search engine referals are going to that post. If I’d posted it yesterday it wouldn’t be found by Google til after the initial buzz about the movie had subsided.
3. Link to others - Having said that original material is best - linking to others is a good way to get another bloggers attention. They might notice your link on a tool like Technorati, or in their statistics package referrals or in their trackbacks (if they have it). Don’t link randomly to everyone and anyone - be selective and link to quality content.
If you have a collection of blogs that you regularly read put them in a blogroll in a side bar and surf to them through your page. If they check their referrers they’ll know you or someone from your site has stopped by.
4. Comment on others blogs - I suspect that a number of my regular readers first came to my blog because I left a comment on theirs. It was not a strategy I thought about - I just found myself quite addicted to reading others blogs and giving feedback. When you leave a comment leave your own blog address. Often people like to know who is reading their blog and will come visiting you. Don’t comment just for the sake of it. If someone leaves me a ‘hi’ comment or is obviously trolling my blog I won’t visit them - its just frustrating. Make genuine comments on posts that connect with you. You might make a good friend in the process.
Also read Parts 2 - 3 and 4 of this series. Feel free to leave your thoughts and tips in comments.
Blog Traffic Exchange and AdSense
Traffic exchange networks were designed to promote visitor traffic to websites or blogs. The idea is simple – members of the network surf each other's sites. Upon setting up an account with a traffic exchange program, you will be entitled to earn 'credits' by manually surfing other members' sites. Depending on the program, you may have anything between 0.5 to 1.0 credit for every site you visit. There is a timer at the top or bottom frame of the page to compel you to remain at the site for a period of time. This can range between 10 to 30 seconds. You are then required to click one of the images to correspond with the given image in order to proceed to the next random site. This is to prevent autosurfing hacks that may cheat the system.
With the 'credits' you earn, you can assign them to your blogs. For every visitor you get to your blog, 1 credit will be deducted until all your 'credits' are spent. In a nutshell, the more blogs you visit, the more visitors you get to your blogs.
Alas, no program is perfect. While the concept of traffic exchange sounds good, there are the negative aspects that you should consider as well. I'll summarize the good and bad points of traffic exchange.
Pros of traffic exchange
1. The programs are free, that is if you are not buying the 'credits' but earning them.
2. For some programs, you can specify the category of blogs you would like to view or the sort of visitors you would like to have. The traffic is therefore targeted.
3. While viewing other member blogs, you may come across a couple of interesting ones that you can re-visit or learn from.
4. Since the programs work well only if they have a wide network of members, the administrators often conduct mini contests and games to interest the members. You may find some fun in these communities.
Cons of traffic exchange
1. The biggest negative point is that such traffic exchanges run counter to many advertising programs, especially those that pay you based on impressions you get to your site. A notable one is Google AdSense. If your site's traffic is mainly through traffic exchanges, be prepared to receive reminders like this from the Google administrator:-
“It has come to our attention that invalid clicks or impressions have been generated on the Google ads on your site(s) through users of third-party programs paid or provided with other incentives to visit your site. Such programs may include, but are not limited to auto-surf, pay-to-surf, pay-to-read, or pay-to-click sites.”
2. A number of the sites that register with traffic exchanges are new sites and are not worth the time reading. Many of the established ones that have a good following of readers do not need such traffic exchange programs to boost their traffic.
3. After surfing for a while, you would also find yourself looking at the same sites over and over again, simply because only a fraction of the members are active users. It may be boring in that sense.
4. While I make it a point to read some sites, I believe that many people don't. They may be doing their homework or watching television, and mindlessly clicking the image after every 30 seconds or so. You may be getting more visitors but these are not the people who appreciate your blog contents.
Blog Traffic Exchange sites
If you want to have a go at it, here are the ones I think you can consider.
Blogmad
This has a 1:1 ratio, which means that for every site you visit, someone will visit yours. The surf timer is 25 seconds and the site layout, ideas, and image icons (with the two big eyes) are pretty nice.
Blog Explosion
The surf ratio is 2:1, i.e. for every two blogs you visit, one person will visit yours. The saving grace is that they have about close to 50,000 blogs registered, although I have an inkling that only a small percentage of these are active. They do run contests like Battle of the Blogs which add to the fun of using their service.
Blog Soldiers
Another 2:1 ratio traffic exchange. Nothing fanciful about the site, and the administrators should do more work to build up their membership base.
Blog Advance
Their surf ratio of 1:1 sounds attractive, and like a few other programs, they throw in free bonus points when you log in or surf. What I didn't like was their lack of response. I raised a technical problem concerning adding a site and despite 2 messages, they have not replied. Such a contradiction to their statement that “at Blog Advance your voice doesn't fall on deaf ears.” Also, I received error messages on a few occasions despite having clicked the correct surfbar images and was unable to proceed to subsequent blogs. I guess there are unresolved bugs in the coding of their program. (Update: This service is no longer available and link is therefore removed.)
EasyHits4U
This is another 1:1 traffic exchange site that seems to have more commercial sites registered with them than blogs. It has a 30-second timer giving viewers a lot of time to view the blogs. The thing that stands out is that they pay you cash for active surfing ($0.50 for 1000 sites viewed)
TrafficG
This is not blog specific, and you will see a number of non-blog websites. The ratio of 1:1 is good, and the longer surf time of 30 seconds means that you might get more quality traffic, people who browse your blog contents.
Blogazoo
They have a 4:3 ratio, and credit incentives to read blogs and find the 'gazoos'. (Update: This service is temporarily not available and link is removed.)
Linkreferral
I happened to come across this site last week. Essentially, when you register your blog with them, other members can review your site, give a rating and post comments. The more sites you visit or review, the higher your blog rank will be, and the more likely that your blog will be seen by others. Unlike the other programs, you will expect visitors to go through what you write in order to review your blog.
Conclusion
If your blog is new, traffic exchange may do wonders in sending visitors to your site. Surfing other members' sites is also a good way to learn useful tips to improve on your blog. For a wider exposure, you would want to have your blog listed in Blog Directories, Feed Directories, and search engines like Google, Yahoo, MSN and Ask.com. Also, submit your Blog to the various Search Engines. Nothing beats content though, and if you have good quality writing, you can be sure that your blog will be read.
I have tried out the traffic exchange sites for the purpose of this writing. With the credits, I have bought banner and text link ads since advertising a blog is not against Google's TOS. These ads appear at the traffic exchange sites when members are surfing, and make your site more visible.
Feel free to share your experience on the above sites, but please refrain from posting suggestions of new traffic exchange sites. There are hundreds of them and if you'd like, do a keyword search and try them out. New traffic exchange sites are created practically everyday. Run an eBay search and you will see a number of them being sold too. It is alright to register with a few of them, but unless you intend to spend all your time surfing member sites, there is little reason to be registered in a hundred traffic exchange sites.
If you are ready to submit your blog to blog directories for better search engine optimization and publicity, read the articles on “Submit Blog to Blog Directories” Part (I), Part (II), and Part (III).
While you are looking at traffic exchange sites, you may also want to consider earning money while you are surfing the net. AGLOCO seems to have a nice scheme for you which you may want to take a look. You may also want to consider having AuctionAds to display an eBay auction widget which is compatible with AdSense and other ad systems. No harm trying it since it might give you an extra income.
Further Reading
Feel free to read Google AdSense's official stand on traffic exchange programs at their post "A note on traffic exchange programs".
SEO Tools - Search Engine Optimization
Search Engine Optimization
We define Search Engine Optimization as – a method or process of improving and optimizing the ranking of a website in search engine results.
With millions of pages of search results for any given keyword, webmasters would want to have their website appear among the first couple of search result listings. The higher the position or ranking, the greater the likelihood that internet users will visit your site. This Search Engine Optimization (or SEO) concept is no different from a brick-and-mortar shop where location and visibility affect how many customers will pass by the shop and hopefully drop in for a visit. On the internet, your virtual site deserves a good location and visibility, and SEO consultants believe they know how to achieve that.
Blog Directory and Search Engine Listings
After having published a Blog or website, the first thing to do is to make sure that the information relating to the site is available on the internet. Web Directories, Blog Directories and Search Engines are the internet Yellow Pages. Although the major Search Engines will crawl your website even without any action on your part, it will be much faster if you could proactively provide them your site information. We had written articles on how and where to submit the blog information so as to have your site fully indexed and appear in many places on the internet.
Read these guides and follow the steps outlined:-
1. Submit Blogger Sitemap to Google Webmaster
2. Submit Blogger Sitemap to Yahoo!
3. Submit Blogger Sitemap to MSN and Ask.com
4. Submit Blog to Search Engines
5. Submit Blog to Blog Directories
6. Submit RSS Feeds and Pings
7. Blog Traffic Exchange
Free SEO Tools
After you have submitted your website's data to all the search engines and directories, you should be able to find your site somewhere on the internet. If you do a keyword search on your website's topic, you may find many other listings in the search results ahead of yours. These are the sites which have better page ranks and are optimized for the search engines. You can optimize your blog or website too.
To attract business, many SEO sites have put up some of their SEO tools for free. Commercial sites which are serious in wanting to climb up the search ranking will pay the SEO consultants for more value-added services. If you are like us, blogging out of fun and passion, it might be better to use only the free services for a start.
Enter words like - free SEO tools - into the search box and you can see what some of these sites offer.
Suggested SEO Tools
Many of the SEO webmaster sites have similar free tools and services. You can try any of them, though the one that we like is iWebTool. In fact, they have a link exchange program which you may want to check out. Among the SEO Tools, the ones we find useful in all these sites are:-
a. Backlink Checker – A list of sites that have linked to your blog or website. PageRank is largely determined by the number and quality of links to your site. Monitor this and you can probably guess what your PageRank ought to be.
b. Broken Link Checker – A look at which of the links in your site are pointing to incorrect or non-existent URLs. Having too many outdated and broken links on your web page may irritate not only the readers but the search spiders. Do this housekeeping once in a while to remove the bad links.
c. Google PageRank Checker – The Google PageRank of your site. You can also download Mozilla Firefox with Google Toolbar to view the Google PageRanks of all the sites that you visit.
d. Google PageRank Prediction – A future Google PageRank prediction. If you are dying to know, these sites can give you a fair estimate of your future PageRank.
e. HTML Optimizer – A clean up of your HTML source code. Be careful when you apply the suggested changes though. Always good to backup the template before making any modification.
f. Index Checker – Number of pages of your website that are indexed by search engines. If pages are missing from the index, try submitting your sitemap again.
g. Keyword Density Checker – The keyword distribution in your webpage. This will by and large influence the sort of Ads that AdSense will place on your site.
h. Keyword Suggestor – Suggested popular keywords for your website. Bear in mind these keywords when writing or editing your posts.
i. Meta-tags Generator – Configuration of website's meta-tags. Tailor a suitable description and set of keywords to be inserted into the template.
j. Reciprocal Link Checker – A check to see if the partners in your blogrolls or link exchange are linking to you.
k. Spider Simulator – The page contents as seen by a search engine spider. Some may give you a breakdown of the commonly used keywords in your site.
l. Traffic Graphs – A comparison of your site's and other competitor sites' traffic history graphs in Alexa.
m. Website Speed Test – Speed of website page load. If you find the pageload time a little long, take some measures to have a Faster Web Page Load Time.
Basic Tools
Should you want to have a quick look at what some of the SEO tools are about, we have created a few basic search tools over here at our Tips for New Bloggers site.
Yahoo!
To know how Yahoo! sees your site, enter into the search box below your website's URL in full, beginning with http:// For Blogger blogs, you do not have to add a “www.” into the blog URL.
1. Yahoo! Indexed Pages
The results will show you the number and details of the web Pages that are indexed by Yahoo!
2. Yahoo! Backlinks
Enter your site's URL to see the Inlinks or backlinks of your site.
The data in the various search engines are not the same. You can have a look at how your blog is performing in Google search by entering your site URL below.
1. Google Indexed Pages
Enter URL after the word site: to view the indexed pages in Google.
2. Google Backlinks
Enter URL after the word link: for details of the backlinks to your site.
Microsoft Live Search
Compared to Google and Yahoo!, MSN spiders may not index as many pages. Nevertheless, if you are curious to know, enter your blog URL into the search boxes below.
1. MSN Indexed Pages
Enter URL after the word site: to view the indexed pages in MSN.
2. MSN Backlinks
Enter URL after the word link: to view the backlinks.
Page Rank Checker
This search tool is provided by Prchecker. Enter a URL into the form to view the Google PageRank.
Alexa Rankings
Alexa monitors the web traffic of many top sites. You can compare and view the Alexa traffic graph of your site by entering your site URL into the search box below.
Submit Blog to Blog Directories (I)
Over the past few weeks, I have submitted this Blog and RSS feed to many of these Blog directories for free. The first submissions were of course to Google and Yahoo; if you have not submitted your Blog URL to them, you may read the earlier articles on submitting sitemap to Google and submitting sitemap to Yahoo. At the same time, submit the Blogger Sitemap to MSN and Ask.com too.
Although my blog is only about 2 months' old at the time of this writing, if I were to enter my blog title “tips for new bloggers” into Google search, I am able to see it appearing at the top of the search results. Many of the other results are those of the blog directories in which this blog was listed. Listing in directories therefore helps in promoting your blog.
Before you proceed to submit your site to these directories, my personal advice is that you create a free web-based email account solely for this purpose. Should the directory hosts decide to sell their sites and database in future, your present email account would not be compromised. This is also to prevent flooding of your personal email with updates sent to you by the many directory administrators.
The aim of this article is to relate to you my experience in those free blog directories that I have tried submitting to. While I appreciate comments on these, please refrain from posting suggestions of new blog directory sites. A number of them may be fly-by-nights and I will not recommend them unless I have personally used them. Others may have specific requirements such as blogs having to be older than 6 months, or blogs covering specific news contents.
Different directories have different forms to fill when submitting your blog. Their instructions are usually easy to follow. However, you may want to note the following:-
1. Some directories require you to register before adding your Blog. While most of them allow you to submit more than one Blog, some may require you to use a different login name for each Blog. What I did in these situations was to create different login names but using the same email address.
2. If you are asked for the RSS Feed or your Feed URL, check that under your Settings -> Site Feed, the “Allow Blog Feed” shows either “Full” or “Short.” Do not choose “None.” Your Feed URL is yourblogURL/feeds/posts/default or yourblogURL/feeds/posts/default?alt=rss where yourblogURL is the URL of your Blog beginning with http:// Do not type in “www” for Blogger blogs. For example, our Atom Feed URL is http://tips-for-new-bloggers.blogspot.com/feeds/posts/default You can test it by typing your feed address into a web browser and view. If you have an external Feed address like a Feedburner Feed address, you may submit that too. I shall go into the details of Feed and Feed directories in a separate article.
3. Where you are to create a picture, banner, or link button to represent your blog, you can use Google's Picasa or any image editing software to create a new picture, or resize a current one to the required dimensions. Normally, you are required to upload it onto a free image host or server and provide the URL of your banner or picture. You can read about using free hosts like Google Page Creator and Google Groups. We also have a rather comprehensive list of free Image Hosts and File Hosting Services in our article on Manage Blogger Image Storage Space. Check out those sites and choose one that is fast, reliable and enables hotlinking to the uploaded files.
4. The “Reciprocal Link URL” is the main page where you will be putting a link to their blog directory. More likely than not, this will be the URL of your Blog.
5. The “meta keywords” or “tags” are keywords that represent your blog's content. Similarly “meta description” is a short few sentences describing your blog. Basically, “meta” tags provide information about your Blog for search engines to identify and match.
As the directory list is long, the article will be split into several parts, and updated as and when I try out the sites. Some sites track the number of the visitors to your blog. You may see voting gateways, which basically give visitors a chance to vote for your blog if they wish to. If they do not want to vote, there is always an option for them to enter the site without voting. Have a look at the directory sites and submit your blog to those you like.
Traffic Exchange Sites
A number of traffic exchange sites have blog directories which can include links to your blog. You may read my earlier article for a more detailed discussion on traffic exchange programs.
Blog Directories
Technorati
They supposedly track 75.2 million blogs. Quite naturally, you would want your blog to be one of them. Register with them and submit your blog. Follow their instructions to claim your blog. They will provide you with statistics like the number of blogs that link to you. You can also invite other members to favorite your blog.
Wikablog
If you are familiar with Wikipedia, this is the equivalent for blogs. It faces the same problems as Wikipedia i.e., while it is easy to list your blog, it is equally easy for others to edit your listing. Nevertheless, for a new blogger, this is one of the fastest way to have your blog appear in a directory. [Update: This site has been down for quite a while and link is therefore removed.]
Fuel My Blog
This is an interesting directory. Unlike the usual text-based blog directories, this site goes by images that you create to represent your blog. When your visitors click a link on your site that says Fuel My Blog!, your image will move up the ranks and appear on the front page, making it more visible to directory viewers.
Blogtoplist
A blog directory listing that is sorted by the number of unique visitors to your blog. Your visitors can also cast a Vote to increase your ranking. The scores are reset every week to allow new bloggers like us a chance to be placed among the top.
Topblogsites
Here, you are ranked by unique hits based on the Votes you receive from your visitors. Many of the comments posted on the directory site are spam comments, and if you can disable comments, you might want to do that. [Update: This site has been down for quite a while and link is therefore removed.]
Mybloggingarea
Another directory that ranks you based on the Votes and the number of unique visitors to your site.
Topblogarea
A blog directory that tracks unique visitors. Unlike the earlier ones, visitors do not vote at this directory.
Blogflare
This is a simple, nice blog directory that tracks your unique visitors and pageviews. [Update: This site has been down for quite a while and link is therefore removed.]
Topblogging
Here, you are ranked based on unique visitors. Although there is a count for votes in, somehow the code provided by them did not track this vote count.
Blogroll
I joined this directory only about a week ago. A simple directory that monitors the Votes and unique hits.
Worldtopblogs
Ranking is by the Votes cast by the visitors to your blog.
Topbloglists
There is a voting gateway for your visitors but ranking is based on unique pageviews.
This article continues at Submit Blog to Blog Directories (II).
For more visibility, you may want to submit your Blog to Feed Directories and ping your Blog every time your contents are updated. Also, submit your Blog to the various Search Engines for maximum exposure.
While you are looking at blog directories, you may also want to consider earning money while you are surfing the net. AGLOCO seems to have a nice scheme for you which you may want to take a look. You may also want to consider having AuctionAds to display an eBay auction widget which is compatible with AdSense and other ad systems. No harm trying it since it might give you an extra income.
Submit Blog to Blog Directories (II)
Again, I seek your understanding that while comments on your experiences with these sites are welcomed, kindly refrain from posting suggestions of new blog directory sites. As you will see, where there are voting gateways to the blog directories, visitors can either vote if they like the blog or enter the directory site without voting.
Blogvillage
If you can direct more visitors from your blog to visit this Blog Village site, chances are that your blog will appear in the first couple of pages. There is no search function, and viewers have to browse the pages to pick the blogs they want to view.
[Update: Search feature in place on May 6, 2007. Also, beginning Aug 1, 2007, to continue to be listed in the directory, you must have at least one click every month into their site from the voting link displayed in your Blog. They ask you to vote for yourself if you have to. After that vote is cast, your ranking in their directory is based on the Hits Out, meaning to say the more people visit your Blog through their site, the higher your ranking will be. Take note of this because this is unlike other directories which will rank you highly if you can get more readers to visit their site. We encourage you to check out the new blogs through Blogvillage, but if you have a blog listed there, do yourself a favor by clicking on your own blog too to register a Hit Out.]
Blogelites
The ranking is based on the number of unique votes from your blog visitors. The score is reset everyday. This directory is plagued by a number of inactive blogs though, and presently all you need is one visit a day to appear on the first page of the directory.
Myblogdirectory
This directory has an interesting concept. If you can drive some of your visitors to the site, your blog can be featured as the Blog of the Day.
Blogcatalog
The administrator was rather efficient in approving my blog. It has a huge catalog of blogs. I like the presentation and layout, simple and neat.
Blogarama
Quite a popular blog directory but has a slow access speed most of the time.
Blogion
Another simple and neat blog directory.
Bloggeries
For a change, nice graphics and colors with an icon next to your listing to allow visitors to easily rate your blog. [Update: Submission for listing is no longer free.]
Bloghop
Nice design for a blog directory. It allows you to tagsurf, pixelsurf or ratesurf, and if you'd like, you could rate this blog to see the pretty cool graphics too.
Bloggingfusion
This is currently not a big directory, but has the makings of a good one.
Blog-search
A simple, no-frills blog directory.
Blogpoint
This looks like a new directory to me. The code given to you is supposed to monitor the hits by your visitors to the site.
Blogs-collection
Text-based, simple, and neat blog directory.
Globeofblogs
This was one of the first directories I submitted my blog to, and with their huge backlog, they seemed to be taking a really long time approving the listing. If you are linking to them using a link button, following their HTML code given on their main page will not work because they have not provided the URL of the button in the src tag. What you can do is to pick the button that you like, right-click on it and save the button onto your drive. Next, upload the button onto a free Image Host. Insert the URL into the code where src="URL of button".
Blogoriffic
On the contrary, approval at this blog directory took a much shorter time. It is however difficult to find the relevant blogs using their search box.
This article continues at Submit Blog to Blog Directories (III).
For more visibility, you may want to submit your Blog to Feed Directories and ping your Blog every time your contents are updated. Also, submit your Blog to the various Search Engines for maximum exposure.
While you are looking at blog directories, you may also want to consider earning money while you are surfing the net. AGLOCO seems to have a nice scheme for you which you may want to take a look. You may also want to consider having AuctionAds to display an eBay auction widget which is compatible with AdSense and other ad systems. No harm trying it since it might give you an extra income.
Submit Blog to Blog Directories (III)
Feel free to share comments on your experiences with these sites but refrain from posting suggestions of new blog directory sites.
Blogflux
Other than a blog directory, the site also provides you with tools and utilities like a pinger form which can submit your feed to several websites.
Blogsearch
Serves its purpose as a blog directory well. You can list your blog in 3 different categories to maximize the exposure to visitors.
Bloghub
A fine blog directory which allows visitor ratings.
Findingblogs
This is not a big directory and hence navigation is easy and fast. [Update: Site is inaccessible and link is therefore removed.]
Bloggernity
This has been around for some time and has a large database of blogs.
Bloggernow
Almost the same layout as Bloggernity but this carries a much smaller collection of blogs.
Weblog-index
Simple and easy to navigate blog directory.
5starblogs
I wonder why some blogs have screenshots while many others don't. Anyway, this is a free directory you can consider listing your blog in.
Getblogs

I like this directory, mainly due to the sleek design and quick search speed.
Blogtree
Rather interesting to provide a blog genealogy. For some time, the site exceeded its bandwidth and access was cut. The administrator supposedly switched to a new server host and the site seems to be working very fine now. [Update: This site has been down for quite a while and link is therefore removed.]
eBlogzilla
Such an interesting name for a blog directory. Approval for listing didn't take long.
Search4Blogs
The site is filled with too many advertisements, and the blog directory is a mere secondary aspect of it. Not to my liking, but it is a blog directory nevertheless.
BloggerTalk
This is a forum for bloggers. They have a blog directory as well, although don't bang on it that your blog will be included.
LSblogs
Another directory that is slow in approving your listing.
Be sure to click the Bookmark button below and check back here for a Part IV to this article on free Blog directories to submit your blog to.
For more visibility, you may want to submit your Blog to Feed Directories and ping your Blog every time your contents are updated. Also, submit your Blog to the various Search Engines for maximum exposure.
While you are looking at blog directories, you may also want to consider earning money while you are surfing the net. AGLOCO seems to have a nice scheme for you which you may want to take a look. You may also want to consider having AuctionAds to display an eBay auction widget which is compatible with AdSense and other ad systems. No harm trying it since it might give you an extra income.